This book offers a unique solution to the shortage of more imaginative and engaging research by re-imagining the core elements of the research process.

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy,...

This book will provide a welcome critical analysis of Quality Improvement during a period of rapid growth in its usage. The author’s insights and experience will help shape how people apply QI tools and encourage deeper thinking about the ideologies and practices that need to be understood before effective change can happen.

An accessible foundation to the topics of diversity, inclusion and marginalisation.

Widely acknowledged as being the first academic text to provide a critical overview of the (big) data revolution and the classification of data which it outlined is now widely used/recognised as the taxonomy in social science. The Data Revolution a canonical text in data studies and the wider social sciences.

A stellar author team guides you through the key topics of human resource management from strategic and international perspectives in this updated edition.

This handbook presents the Early Years Foundation Stage (updated in 2021) as a handy reference copy for early years practitioners whether in training or in practice.

This book offers a four-step framework for transforming data into innovative, persuasive visualisations that will appeal to different audiences.

Supports teachers to understand the foundation principles of assessment , stay up to date with the latest classroom approaches and have the confidence to evaluate and question the effectiveness of new methods.

This book is your comprehensive guide to key leadership theories, topics and trends. It goes beyond the basics to explore contemporary issues such as power and politics, authenticity, followership, toxicity, language, identity, ethics and sustainability, enabling you to gain a deep, holistic understanding of the field.