Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising.

The Third Edition presents an approach to qualitative research design that both captures what researchers really do and provides step-by-step support and guidance for those embarking for the first time on designing a qualitative study.

This jargon-free guide clarifies principles for applying copyright law to 21st-century education, discusses what is permissible in the classroom, and explores the fair use of digital materials.

This book engages teachers in a thoughtful exploration of motivation in the classroom, showing how to apply principles, practices, and strategies which motivate in a dynamic way, actively involving students, teachers and the school.

Helping educational leaders to use the ideas put forward in The Fourth Way, this book will allow readers to achieve positive and sustainable reform in their schools.

This integrated text, workbook and website connect each theoretical model with practice skills to help aspiring school practitioners (school psychologists, school counsellors, and school social workers) gain the necessary theoretical background and skill set to work effectively with youth in schools.

A revised and updated edition of this accessible yet provocative survey of contemporary social and sociological theories.

A strong addtion to the Key Concepts series, this book takes a interdisciplinary and an international approach to this increasingly popular field.

An integrated, accessible and humorous guide to why research methods are the way they are and how they do what they do.

This book will provide your students with a framework for understanding the most common areas of interest for Social Cognition, such as perception, attitudes and stereotyping.