This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.

A bestselling introduction to psychodynamic theory and practice, applied across the counselling process beginning – middle – end.

This is your indispensable guide to navigating the rise of generative AI as an academic. It thoughtfully explores rapidly evolving AI capabilities reshaping higher education, examining challenges and ethical dilemmas across the sector.

From research preparations to post-research debriefing, this book covers every stage of the social research process, outlining how to undertake fieldwork as safely as possible.

This new texts supports trainee and beginning teachers to teach for, assess and evidence mastery through the use of high quality 'rich' lesson activities that allow for mastery level learning in primary science.

This highly international handbook addresses the most significant research themes, methodological approaches and debates about social media. Leading scholars provide a range of disciplinary perspectives.

Starting with the basics and fully grounded in the context of actually doing research, this practical book is the perfect companion as students tackle a business research project head on for the first time. Guiding readers through the research process in author David E. Gray’s approachable style, the book helps them build their understanding and develop the skills they need to establish good practice when planning and doing research in the business world.

This second edition offers:· ...

Sue Roffey's evidence-based approach to building a healthy classroom environment has proven to be a unique and invaluable intervention worldwide, enhancing the social and emotional well-being of both students and teachers. The new edition has been updated with many more activities and exercises as well as explicit instruction on how to structure and implement SEL.

This book explores the key skills required, helping trainees begin use them in their teaching, reflect on their development of these skills (with their mentors) and evaluate their impact on learning.