An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

This practical guide walks you through your whole research project, from first starting out and deciding on a topic or question to writing up and presenting research.

The first academic text to shine a light on the darker side of global business, providing an illuminating and critical approach to the study of business and management which is vital in ensuring students develop responsible business-conscious and macro interdisciplinary thinking.

Get the most out of learning online so you can succeed in your studies - this handy guide is packed with support and tips on navigating digital learning so you don't miss out.

Now in its fourth edition, this bestselling title provides an easy to navigate roadmap for anyone undertaking a research project in the applied social sciences

Written by leading academics, this handy guide interweaves both study skills and employability skills, providing advice across all three years of a psychology degree.

Based on the idea that strategic CSR offers the most holistic and effective approach to corporate social responsibility, the author presents the key concepts, theories and philosophical approaches to CSR, along with the practical tools needed to implement this knowledge in the real world.