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Following the publication of the Dutch edition of this book in 2002, Brand Design has become a household name in many boardrooms and educational courses. Ruud Boer's model of Brand Design has guided over 30,000 marketers in shaping and designing brands. With the introduction of this new edition, marketing students and professionals can also benefit from a conceptual map of Brand Design in English!

This well-illustrated book is comprehensive, encompassing a diversity of practical examples of p...

The Essentials Of English: A Writer'S Handbook (With Apa Style) 1e editie is een boek van Ann Hogue uitgegeven bij Pearson Education (Us). ISBN 9780131500907

From grammar and punctuation to the creation of essays and business letters, The Essentials of English: A Writer¿s Handbook, by Ann Hogue, is a must-have reference tool for today¿s writer. As easy to use as a dictionary, this handbook is designed specifically for non-native English speakers.The Essentials of English pays extra attenti...

If you are studying forensic science, or a related course such as forensic chemistry or biology, then this book will be an indispensable companion throughout your entire degree programme. This 'one-stop' text will guide you through the wide range of practical, analytical and data handling skills that you will need during your studies. It will also give you a solid grounding in the wider transferable skills such as teamwork and study skills.

Introducing the fundamental concepts and algorithms of data mining Introduction to Data Mining, 2nd Edition, gives a comprehensive overview of the background and general themes of data mining and is designed to be useful to students, instructors, researchers, and professionals. Presented in a clear and accessible way, the book outlines fundamental concepts and algorithms for each topic, thus providing the reader with the necessary background for the application of data mining to real problems...

Prepare future hotel general managers to efficiently supervise and run a midsize full-service hotel. Hotel Operations Management provides an up-to-date and comprehensive examination of all aspects of hotel administration from the viewpoint of the hotel general manager. Detailed information addresses the operating departments of a full-service hotel: Human Resources; Controller; The Front Office; Housekeeping; Food and Beverage; Safety and Property Security; Sales and Marketing; Accounting; an...

This print textbook is available for students to rent for your classes. The Pearson print rental program provides you with affordable access to learning materials, so you go to class ready to succeed. Engineering Mechanics: Dynamics excels in providing a clear and thorough presentation of the theory and application of engineering mechanics.

It empowers you to succeed by drawing upon Professor Hibbeler's decades of everyday classroom experience and his knowledge of how students learn. The text...

In Continuous Architecture in Practice, three leading software architecture experts update the classic practices of the discipline for contemporary environments, software development contexts, and applications. Coverage includes:

- Discover what has changed, and how the role of the architect must change

- Reflect the quality attributes of today in evolvable architectures

- Understand team-based software architecture, and architecture as a GÇ£flow of decisionsGÇ¥

- A...

Exam Ref DA-100 Analyzing Data with Microsoft Power BI offers professional-level preparation that helps candidates maximize their exam performance and sharpen their skills on the job. It focuses on specific areas of expertise modern IT professionals need to demonstrate real-world mastery of Power BI data analysis and visualization. Coverage includes:

- Preparing data: acquiring, profiling, cleaning, transforming, and loading data

- Modeling data: designing and developing data mo...