The first book that fully integrates information about the brain and neural processing into the standard curriculum in cognitive psychology.

Based on a need for a text that could accurately, productively, and seamlessly integrate information on both the brain and neural processing, Edward E. Smith (Columbia University) and Stephen M. Kosslyn (Harvard University) created Cognitive Psychology: Mind and Brain 1.e. Without question, the study of cognition has progressed enormously over the past d...

For undergraduate courses in Evolution By presenting evolutionary biology as a dynamic, ongoing research effort and organising discussions around questions, this best-selling text helps students think like scientists as they learn about evolution. The authors convey the excitement and logic of evolutionary science by introducing principles through recent and classical studies, and by emphasising real-world applications. In the 5th Edition, co-author Jon Herron takes the lead in streamlining a...

Used in a variety of courses in various disciplines, Asking the Right Questions helps students bridge the gap between simply memorizing or blindly accepting information, and the greater challenge of critical analysis and synthesis. Specifically, this concise text teaches students to think critically by exploring the components of arguments--issues, conclusions, reasons, evidence, assumptions, language--and on how to spot fallacies and manipulations and obstacles to critical thinking in both w...

For one-term courses in Organic Chemistry. A comprehensive, problem-solving approach for the brief Organic Chemistry course. Modern and thorough revisions to the streamlined, Essential Organic Chemistry focus on developing students' problem solving and analytical reasoning skills throughout organic chemistry.

Organized around reaction similarities and rich with contemporary biochemical connections, Bruice's Third Edition discourages memorization and encourages students to be mindful...

Practical skills form the cornerstone of chemistry. However, the diversity of skills required in the laboratory means that a student's experience may be limited. While some techniques do require specific skills, many of them are transferable generic skills that are required throughout the subject area.

Limited time constraints of the modern curriculum often preclude or minimise laboratory time. Practical Skills in Chemistry 3rd edition provides a general guidance for use in and out of practic...

Exploring the World through Data We live in a data-driven world, and the goal of this text is to teach students how to access and analyse these data critically. Authors Rob Gould, Colleen Ryan, and Rebecca Wong want students to develop a "data habit of mind" because learning statistics is an essential life skill that extends beyond the classroom. Regardless of their math backgrounds, students will learn how to think about data and how to reason using data.

With a clear, unintimidating writing...

Statistics and Chemometrics for Analytical Chemistry 7th edition provides a clear, accessible introduction to main statistical methods used in modern analytical laboratories. It continues to be the ideal companion for students in Chemistry and related fields keen to build their understanding of how to conduct high quality analyses in areas such as the safety of food, water and medicines, environmental monitoring, and chemical manufacturing. With a focus on the underlying statistical ideas, th...

For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems. To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.

For courses in Electrical Engineering. Accessible and applicable learning in electrical engineering for introductory and non-major courses The #1 title in its market, Electrical Engineering: Principles and Applications helps students learn electrical-engineering fundamentals with minimal frustration. Its goals are to present basic concepts in a general setting, to show students how the principles of electrical engineering apply to specific problems in their own fields, and to enhance the over...