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What happens when you"ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.

Topics include:

AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our atten...

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.

Haeussler, Paul, and Wood establish a strong algebraic foundation that sets this text apart from other applied mathematics texts, paving the way for students ...

Today, chemical engineering students need a thorough understanding of momentum, heat, mass transfer, and separation processes. Transport Processes and Separation Process Principles, Fifth Edition offers a unified and up-to-date treatment of all these topics. Thoroughly updated to reflect the field's latest methods and software technologies, it covers both fundamental principles and practical applications.

For introductory Nutrition courses for Majors. Move students beyond memorization with a functional approach to nutrition The Science of Nutrition helps students master tough nutrition concepts while providing rich support to save instructors time. This best-selling, thoroughly current, research-based nutrition text is uniquely organized around the highly regarded functional approach, which organizes vitamins and minerals based on their functions within the body and is easily seen in the organ...

Prepare for Microsoft Exam MD-101GÇöand help demonstrate real-world mastery of skills and knowledge required to manage modern Windows 10 desktops. Focus on the expertise measured by these objectives:

- Deploy and update operating systems

- Manage policies and profiles

- Manage and protect devices

- Manage apps and data

This Microsoft Exam Ref:

- Organizes its coverage by exam objectives

- Features strategic, what-if scenarios to challenge students

...

Prepare for Microsoft Exam PL-300

and help demonstrate your real-world ability to deliver actionable insights with Power BI by leveraging available data and domain expertise; to provide meaningful business value through clear data visualizations; to enable others to perform self-service analytics, and to deploy and configure solutions for consumption. Designed for data analysts, business users, and other professionals, this Exam Ref focuses on the critical thinking and decision-making acumen...