"Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys." The Observer "My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning." Tom Peters, managment guru Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem.

The world of strategy can seem to be an impenetrable jun...

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method.

This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

Assuming no prior knowledge of biology and building upon previous editions, Biological Psychology third edition uses everyday experiences to explain complex concepts in an interesting and highly accessible way. This is complemented by a range of inventive pedagogical features and extensive full-colour illustrations to stimulate interest and help students to develop and test their understanding. Online resources accompanying the text can be found at www.pearsoned.co.uk/toates These include vid...

Financial measures are critical for business success and if you're a manager, for your career. That may scare some people. But here's the good news: there is a relatively small number of essential management ratios with which you can measure any aspect of business performance you need to. If you can master these, you will have a firm grip of business finance and need never be put off by the numbers again. Key Management Ratios cuts straight to the measures that matter. It shows you what t...

For one/two-semester introductory courses in vibration for undergraduates in Mechanical Engineering, Civil Engineering, Aerospace Engineering and Mechanics Serving as both a text and reference manual, Engineering Vibration, 4e, connects traditional design-oriented topics, the introduction of modal analysis, and the use of MATLAB, Mathcad, or Mathematica. The author provides an unequaled combination of the study of conventional vibration with the use of vibration design, computation, analysis ...

The leading introduction to computer algorithms in use today, including fifty algorithms every programmer should know Princeton Computer Science professors, Robert Sedgewick and Kevin Wayne, survey the most important computer algorithms in use and of interest to anyone working in science, mathematics, and engineering, and those who use computation in the liberal arts. They provide a full treatment of data structures and algorithms for key areas that enable you to confidently implement, debug,...

Revised edition of: The OpenGL ES 2.0 programming guide / Aaftab Munshi, Dan Ginsburg, Dave Shreiner. 2009.

Linux Kernel Development details the design and implementation of the Linux kernel, presenting the content in a manner that is beneficial to those writing and developing kernel code, as well as to programmers seeking to better understand the operating system and become more efficient and productive in their coding.¿The book details the major subsystems and features of the Linux kernel, including its design, implementation, and interfaces. It covers the Linux kernel with both a practical and ...