Deze set van Contact! – nieuw 2 bevat het papieren tekst- en werkboek met online-mp3’s + de digitale cursistenlicentie van het tekstboek en werkboek samen. De digitale licentie is online en offline te gebruiken op verschillende apparaten.

De digitale versie van het tekstboek is voorzien van audiolinks, een zoek- en bladerfunctie, een zoomfunctie, een markeerfunctie en de mogelijkheid om notities te maken en op te slaan.

Het digitale werkboek bestaat uit interactieve oefeningen. Bij de ges...

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

What fuels long-term business success? Not operational excellence, technology breakthroughs, or new business models, but management innovation--new ways of mobilizing talent, allocating resources, and formulating strategies. Through history, management innovation has enabled companies to cross new performance thresholds and build enduring advantages. In The Future of Management, Gary Hamel argues that organizations need management innovation now more than ever.

Why? The management paradigm of...

Travailler, socialiser, voyager... en français. Quartier d'affaires, méthode de français professionnel et des affaires, s'adresse à des étudiants grands adolescents ou adultes débutants. Elle répond aux besoins des cours de français sur objectifs spécifiques (FOS) et aux objectifs de ceux qui souhaitent améliorer leur français en contexte professionnel ou de recherche d'emploi dans un environnement francophone.

Communicative, actionnelle, claire et structurée, cette méthode abord...

112 pages A4 format. Black and white. 203 exercises linked to the Ruslan 1 Russian course.

The Ruslan 2 course book (160 pages in full colour) continues the exciting Ruslan 1 story line with Ivan, Lyudmila, Peter and Vadim. There are 10 lessons with lively dialogues, clear grammar explanations, lots of reading, listening and writing exercises and language games for the classroom or for online training. Ruslan 2 takes you to a very good GCSE level, and is easily equivalent to the Council of Europe A2 standard.

Das Kursbuch DaF im Unternehmen B1-B2 trainiert wichtige berufssprachlicher Kompetenzen und Redemittel und Wortschatz aus Alltag und Beruf. In jeder Lektion gibt es gezielte Ausspracheübungen. Dank kurzer und klar strukturierter Lektionen und einem umfangreichen Übungsangebot kommen Deutschlernende sicher und gezielt voran, dabei motivieren Rollenspiele und Szenarien zum Mitmachen.. Zur Prüfungsvorbereitung sind Aufgaben zu den telc-Berufsprüfungen und BULATS integriert. Die Grammatik wir...

1. This edition retains many features from the first edition, including: a concise structure with practical language; a focus on conversation, phonetics and characters at the elementary level; an emphasis on well-structured grammar and the unique features of Chinese characters; a vocabulary based teaching method；2. In Volume 1 of this edition, ”lesson” is changed into ”unit”, with each unit including three lessons; this allows a clearer structure and more concise texts. 3. Scaffoldi...

- Offers a comprehensible and complete definition of culture;

- clear connection between the solid theoretical framework, insightful models and practical solutions for real-world problems;

- with in-depth examination of Hofstede’scultural dimensions theory, the culture shock process and intercultural sensitivity.

Using a solid theoretical framework, the book Intercultural competences gives students insight into what culture actually entails. The book provides students sufficient tools to in...