Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...

Remorseless financial crises. Extreme inequalities in wealth. Relentless pressure on the environment. Anyone can see that our economic system is broken. But can it be fixed?In Doughnut Economics, Oxford academic Kate Raworth identifies the seven critical ways in which mainstream economics has led us astray - from selling us the myth of 'rational economic man' to obsessing over growth at all costs - and offers instead an alternative roadmap for bringing humanity into a sweet spot that meets th...

Ontwikkeld door het expertisecentrum van de Radboud Universiteit Nijmegen

eentalige NT2-methode voor klassikaal gebruik

gebaseerd op de oefeningentypologie van Neuner

afwisselende werkvormen en oefeningen

geeft op speelse wijze inzicht in de Nederlandse cultuur en maatschappij

interessante thema’s in een realistische, communicatieve context

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