This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing.

Routledge English Language Introductions cover core areas of language study and are one-stop resources for students. Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses and commentaries. Revised and updated throughout, this fifth edition of Practical English Phonetics and Phonology:treats British and American English side by side throughout the book, which is new to this edition;presents the essentials...

Translating for Museums, Galleries and Heritage Sites focuses on the translation of interpretive and information texts, particularly in the museum context.

Routledge English Language Introductions cover core areas of language study and are one-stop resources for students. Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses, commentaries, and key readings-all in the same volume. The innovative and flexible 'two-dimensional' structure is built around four sections-introduction, development, exploration, and extension- which offer self-contained stages for s...

Discourse Analysis, 2nd Edition provides a comprehensive overview of the major approaches to and methodological tools used in discourse analysis.

Revising and Editing for Translators provides guidance and learning materials for translation students and professional translators learning to revise the work of others or edit original writing, and those wishing to improve their self-revision ability. Revising and editing are seen as reading skills aimed at spotting problematic passages. Changes are then made to meet some standard of quality that varies with the text and to tailor the text to its readership.

Mossop offers in-depth coverage ...

Intended for both students and practitioners in public administration who want to communicate more effectively with a variety of audiences, this book offers clear, easy-to-understand guidelines on how to write more clearly, concisely, and coherently, as well as correctly. It covers the basics of good English and applies those basics to general forms (such as memos, letters, and e-mails) and more specific forms (such as newsletters, proposals, budget justifications, and rules) used in the publ...

The best tool for practicing language awareness

The best tool for practicing language awareness. The Everyday Writer with Exercises is an open invitation to develop awareness about the language we choose and use to write about topics we care about. Andrea Lunsford, with new contributing authors, offers a student-friendly companion that builds the skills, habits, and strategies college writers need to make decisions—to make something happen in the world—every day. They invite us to learn, ...

The essential little book that students love for demystifying academic writing, reading, and research.

Millions of students love "They Say / I Say" because it offers lively and practical advice they can use throughout their college career (and beyond). Now, students can learn how to connect their "I Say" to broader public conversations through a new chapter "In My Experience," and they will engage more deeply with their assigned readings thanks to new co-author Laura Davies's work on both a d...