Now updated with new chapters on culture and on populism, this seminal text disputes the view that we are experiencing a "clash of civilizations" as well as the idea that globalization leads to cultural homogenization. Instead, Jan Nederveen Pieterse argues that we are witnessing the formation of a global melange culture through processes of cultural mixing or hybridization. From this perspective on globalization, conflict may be mitigated and identity preserved, albeit transformed.

In a new ...

No longer a marginal media form, the study of digital game industries and 'gameification' is more popular than ever. Hjorth and Richardson bring you Understanding Games and Gaming Culture; the must-read guide to global games studies. Giving students the tools to conceptually navigate contemporary game studies, this book examines game development, audience and profit in the context of contemporary global debates and media.

Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals’ crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.

Imbued with Hemingway's wit, wisdom, and humor, "Ernest Hemingway on Writing" offers essential advice from an author who has had an astounding impact on contemporary American fiction.

The Story of English is the extraordinary tale of the origins and development of the English language. Two thousand years ago English was confined to a handful of savage tribes on the shores of north-west Europe; More widely scattered, written and spoken than any other language in history, English has become a global phenomenon.

Discourse Analysis provides an essential and practical introduction for students studying modules on the analysis of language in use. It explores the ways in which language is used and organised in written and spoken texts to generate meanings.

The History of Early English provides an accessible and student-friendly introduction to the history of the English language from its beginnings until the end of the Early Modern English period. Taking an activity-based approach, this text ensures that students learn by engaging with the fascinating evolution of this language rather than simply reading about it. The History of Early English: Provides a comprehensive introduction to early, middle and early modern English;Introduces each langua...

Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research - and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples.