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Resultaten (482)
morgen verzonden
La Magia Del Marketing
cómo produje 7 mil milliones de vistas, 50 milliones de seguidores en redes sociales y $250,000,000 en ingresos anuales ¡sin publicidad pagada!
2024 || Hardcover || Manuel Suarez || NaturalSlim B.V.
¿Promete este libro convertirte a ti y a tu marca en una sensación de la noche a la mañana con millones de seguidores y una fortuna instantánea?
No.
¿Es una guía que ofrece una ‘fórmula mágica’; que eliminará; todo esfuerzo en tu camino hacia el éxito?
¿Pero proporcionará este libro un plan detallado, paso a paso, diseñado específicamente para ayudar a dueños de negocios, emprendedores y aquellos apasionados por sus artesanías a construir marcas sostenibles y rentables que...
Designing Brand Identity / 5th edition
An Essential Guide for the Whole Branding Team
2017 || Hardcover || Alina Wheeler || Wiley
Designing Brand Identity Design/Business Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies.
Over 100 b...
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Political Marketing: Theory and Concepts
Theory and Concepts
2022 || Paperback || Robert P. Ormrod e.a. || SAGE
Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.
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Marketing Communications Management: Analysis, Planning, Implementation
2022 || Hardcover || Paul Copley || SAGE
'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School
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Principles and Practice of Marketing / Druk 3
2023 || Paperback || Blythe || SAGE
With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.
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Marketing Research
A Concise Introduction
2017 || Paperback || Bonita Kolb || SAGE
An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.
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Pricing Strategies
Harvesting Product Value
2023 || Paperback || Robert M. Schindler || SAGE
Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices.
morgen verzonden
Consumer Behaviour
Applications in Marketing
2021 || Paperback || Robert East e.a. || SAGE
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
Reclamepsychologie (e-book)
2014 || E-book via Bookshelf || René van Hoften || Noordhoff || met inkijkexemplaar
Reclamepsychologie biedt inzicht in de werking van de breinbox gerelateerd aan gedragsmodellen, reclamedoelstellingen, reclame-appeals, reclame-effecten, reclamevormen en stijlen en artistieke uitgangspunten.
Sales management - English edition (e-book)
2014 || E-book via Bookshelf || Gerbrand Rustenburg e.a. || Noordhoff || met inkijkexemplaar
The first four editions of the Dutch edition of Sales Management have been received with great enthusiasm both in higher education and in industry. There seems to be a great need for a complete and practical textbook, tailored to the sales practice. The international edition of this popular book is now available, edited with a European perspective.