This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...

An intimate and inspiring firsthand encounter with the radical philosophy of the renowned twentieth-century artist Dieter Roth.

A revised and expanded edition of one of the most original and important books ever written on this enigmatic artist.

An introduction to the impressionist movement, highlighting the great artists, their masterpieces, and impressionism's enduring influence.

An updated edition of this hugely successful book, the most accessible history of world art ever assembled.

A fresh edition of the sustainable design pioneer Victor Papanek’s classic and ever-relevant book.

In the sixteenth century, the humanist values and admiration for classical antiquity that marked the early Renaissance spread from Italy throughout the rest of the continent. Part of the "Art through the Centuries" series, this volume is divided into three sections that discuss the important people, concepts, and artistic centres of this period.