Most brand teams have built up huge data sets over the past years. Yet, many marketers don’t seem to know very well what to do with all those data.

In The Brand Butterfly, marketing expert Bert Peleman explains how to look at the data and how to put them to work, with a focus on finding and keeping your High-Value Customers.

Based on dozens of B2C cases from an array of industries across Europe, The Brand Butterfly outlines the three steps for success:

How to define your High-Value Customer...

In de jaren na de kredietcrisis hebben financiële instellingen het nieuws gedomineerd en vaak op negatieve wijze. De oorzaak van de kredietcrisis lag, zoals inmiddels bekend, niet in de reguliere, traditionele dienstverlening van banken, maar lag in het trading-bedrijf (het voor eigen rekening handelen in complexe financiële producten.

De Dealingroom is het eerste en enige boek dat inzicht geeft in hoe banken en hedgefunds precies hun geld verdienen met de handel in deze complexe producte...

Er zijn grote problemen met de manier waarop we onze economie vormgeven. De volhoudbaarheid daarvan roept steeds meer vragen op. In "Economie moet beter" laat Roel Jongeneel zien dat de crises rond economie en het economisch handelen niet losgezien kunnen worden van manco’s in het economisch denken. Door met economen in dialoog te gaan en hen te bevragen op hun assumpties, mensbeeld en world view probeert hij de kritieke punten bloot te leggen. Tenslotte biedt hij, vanuit een christelijk-fi...

This applied, student-oriented approach emphasizes how to think and act like a successful manager as students examine the fundamentals of employee behavior. Updated learning features and chapter-opening "Real-World Challenges," the latest research findings and revised content all reflect today's most recent changes in organizational behavior(OB).

Current, applied examples from well-known organizations work with in-chapter cases, self-assessments, video cases and exercises to create a reader-f...

A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the 'creative types'. But two of the foremost experts in innovation, design and creativity on the planet show us that each and every one of us is creative.

In an entertaining and inspiring narrative that draws on countless stories from their wo...

Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime?These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday life?from cheating and crime to sports and child-rea...

Aim for Iconic, Rise to Legendary, Make History

For over twenty-five years, leadership legend and personal mastery trailblazer Robin Sharma has mentored billionaires, business titans, professional sports superstars and entertainment royalty via a revolutionary methodology that has caused them to accomplish rare-air results. Now, in this groundbreaking book, he makes this transformational system available to anyone ready for undefeatable positivity, monumental productivity, deep spiritual free...

Shows how any organization can make the same transition to act like a team of teams - where small groups combine the freedom to experiment with a relentless drive to share their experience. This title frames the existential challenge facing today's organizations, and presents a compelling, effective solution.

The second edition of Arts Management has been thoroughly revised to provide an updated, comprehensive overview of this fast-changing subject. Arts managers and students alike are offered a lively, sophisticated insight into the artistic, managerial and social responsibilities necessary for those working in the field. With new cases studies and several new chapters, Derrick Chong takes an interdisciplinary approach in examining some of the main impulses informing discussions on the management...

A selection of 'greatest hits' essays from the bestselling non-fiction writer. From criminology to ketchup, job interviews to dog training, Gladwell takes everyday subjects and shows us surprising new ways of looking at them, and the world around us. 'Gladwell is the best kind of writer - the kind who makes you feel like you're a genius rather than that he's a genius' Times