A momentous look at the private companies driving a revolutionary new economy in space, from the New York Times bestselling author of Elon MuskWith the launch of the Falcon 1 rocket in 2008, Elon Musk's SpaceX became the first private company to build a low-cost rocket that could reach orbit. And that milestone carried major implications: Silicon Valley, not NASA or nation states, was suddenly cemented as the epicenter of the new Space Age. Start-ups and the wealthy investors behind them bega...

For anyone who wants to communicate effectively in business,this is your complete reference guide for any form of written communication. Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, Model Business Letters will help you put the key rules of good business writing into action.

An engaging and accessible examination of what ails insurance markets—and what to do about it—by three leading economists

Unlike other books available on the market, this combines rigorous academic theory with practical insights, making it both suitable for students and practitioners at the intersection between digital transformation, marketing and strategy implementation; Provides insights from contributors from GE, Volvo, Adobe, Siemens, DHL, Thales and other companies known for their exceptional abilities to drive profits via digital transformation; Practical steps to drive profits via digital strategy implem...

An accessible textbook for professionals, undergraduate, graduate and executive students in business studies and economics that are interested in effective approaches towards sustainability challenges. The first textbook to take a multidisciplinary approach to address wicked problems relating to the SDGs. Provides a guide for action research by practitioners, as well as students.

What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life-bottom-line numbers, for instance-but the intangibles: our hopes and fears, our beliefs and dreams. Only stories-scenarios-and our ability to visualize different kinds of futures adequately capture these intangibles.

In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines...

Game theory means rigorous strategic thinking. It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world.

Using a diverse array of rich case studies-from pop culture, TV, movies, sports, politics, and history-the authors show how nearly every business and personal inter...

One of the most vexing human rights issues of our time has been how to protect the rights of individuals and communities worldwide in an age of globalization and multinational business. Indeed, from Indonesian sweatshops to oil-based violence in Nigeria, the challenges of regulating harmful corporate practices in some of the world’s most difficult regions long seemed insurmountable. Human rights groups and businesses were locked in a stalemate, unable to find common ground.

In 2005, the Uni...