The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe. * Fresh European examples which make students feel at home.

* The inclusion of the work of prominent European academics...

In Our Iceberg is Melting, a simple fable about penguins encapsulates vital truths about embracing change and illustrates how adaptability can yield prosperity, while resistance can lead to peril, in an ever-changing world. The penguins are living happily on their iceberg as they have done for many years. Then one curious penguin discovers a potentially devastating problem threatening their home – and pretty much no one listens to him.

The characters in this fable are like people we recogni...

Acclaimed Reuters reporter Ernest Scheyder tells the story of the billion-dollar battle for the resources to power our future, illuminating its global impacts on business, China, climate change, and geopolitics

Bestselling authors Frances Frei and Anne Morriss champion a bold redefinition of leadership and offer a real-world guide for unleashing greatness in other people and, ultimately, yourself.

From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, comes a practical and effective guide for thinking more clearly and achieving your most audacious business goals.

Under the current multilateral trading system, most business entities have turned their attention away from focusing exclusively on their domestic market to the management of international business transactions on the global market. Around the world, this trend has increased the demand for education and training on the principles of international trade and, more practically, the administration of international business transactions. This book aims to give upper-level undergraduates and gradua...

- Integrale benadering van het thema informatie en control;

- brengt samenhang aan tussen de verschillende vakgebieden;

- stevig basisboek met mogelijkheid tot verdieping in de vervolgdelen.

In Basisboek Informatie & Control ligt het accent op de problemen waar organisaties tegenaan lopen op het gebied van informatie en control. Daarbij wordt uitgebreid gekeken naar mogelijke oplossingen voor deze problemen. Aan bod komen o.a. de grondslagen van interne beheersing en administratieve organisat...

Weg van filantropie is een handboek voor nonprofit-organisaties die (beter) willen samenwerken met grote gevers, en vice versa. Het staat vol praktische tips, gebaseerd op ervaringen uit de dagelijkse praktijk van Vera en Hans, interviews die zij met grote gevers en non-profit organisaties

voerden en de informatie uit het grote geveronderzoek Filantropie in Nederland.

Wie de weg van filantropie bewandelt, leert al snel dat tweerichtingsverkeer noodzakelijk is om grote gevers met succes aa...