Most brand teams have built up huge data sets over the past years. Yet, many marketers don’t seem to know very well what to do with all those data.

In The Brand Butterfly, marketing expert Bert Peleman explains how to look at the data and how to put them to work, with a focus on finding and keeping your High-Value Customers.

Based on dozens of B2C cases from an array of industries across Europe, The Brand Butterfly outlines the three steps for success:

How to define your High-Value Customer...

Unlock your leadership potential by acquiring the seven key mindsets that lead to leadership success.

From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more.

Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?

Now there’s a surefire wa...

This student introduction to managing events brings a much-needed real-world industry perspective alongside essential academic coverage for success in both your studies and career.

*A Foyles Top 10 Read for March and one of Glamour's Best Books of March*

Longlisted for the inaugural Women's Prize for Non-Fiction

'A galvanising takedown of neoliberalism's "free market" logic, one rooted in as much history as it is in current events' NAOMI KLEIN

'A must-read for anyone keen to put the demos back in democracy' YANIS VAROUFAKIS

Everything you know about capitalism is wrong.

Free markets aren't really free. Record corporate pro­fits don't ...

For readers of Work Won't Love You Back and A History of America in Ten Strikes, the leader of the Starbucks and Tesla union movements shares stories from the front lines to help workers organize their own workplace.

How do we know what's true? The author of the bestselling The Rules of Contagion searches over two thousand years of history and science to find out

A Crack in Everything explores the fascinating breakthroughs that led to the discovery of black holes, the scientific enigma that could unlock the answers to mankind’s most profound questions about the universe.

Simple strategies to keep the problem people in your life at bay This second edition of How to Deal with Difficult People arms you with the tools and tactics you need to handle all sorts of difficult people: the highly critical, the uncooperative, the incessantly negative, and the downright mean. In the book, Gill Hasson helps you understand what makes difficult people tick and how to deal with them. You'll explore the best ways to confidently stand up to others while resisting the urge to at...