Demonstrates how creative thinking is an essential element of leadership, especially when bringing about change.

Explore all aspects of digital marketing with this accessible guide which blends theory, research, practice and application and includes a wide range of international case studies.

The first discipline-focused DEI text for Business & Management students; a comprehensive and accessible guide to the key ideas, critical concerns and future horizons for diversity, equity, and inclusion in business and management.

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.

The first comprehensive leadership textbook with diversity at its heart, challenging traditional ways of thinking about leadership.

Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management. Â

Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management. Â

This book explores a broad range of perspectives on change management, encouraging critical reflection and making sense of a complex field of theories. The unique approach is based around three key perspectives of change: how, what and why.

Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.

Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marketing.