Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today's media and communication careers.

-Hybrid coverage of media theory and research methods that enables students to apply their academic knowledge in professional settings -Focus on building from theory and methods coverage to research projects makes for easy and dynamic use in a range of introductory, capstone, and...

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet.

Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. ...

Contests the association of care with women as empirically and historically inaccurate, as well as politically unwise. Tronto presents care as one of the central activites of human life and illustrates the ways in which society degrades the importance of caring in order to maintain the power of those who are privileged.

In the summer of 1963, anthropologist Jean Briggs journeyed to the Canadian Northwest Territories (now Nunavut) to begin a seventeen-month field study of the Utku, a small group of Inuit First Nations people who live at the mouth of the Back River, northwest of Hudson Bay. Living with a family as their "adopted" daughter-sharing their iglu during the winter and pitching her tent next to theirs in the summer-Briggs observed the emotional patterns of the Utku in the context of their daily life....

The Stata edition of the groundbreaking textbook on data analysis and statistics for the social sciences and allied fieldsQuantitative analysis is an increasingly essential skill for social science research, yet students in the social sciences and related areas typically receive little training in it—or if they do, they usually end up in statistics classes that offer few insights into their field. This textbook is a practical introduction to data analysis and statistics written especially f...

Deviance, Second Edition leaves no stone unturned in its exploration of the sociology of deviance, presenting a well-rounded, sociologically-grounded look into the vast spectrums of deviant behavior. Through this comprehensive approach, students will not only learn to analyze, but also question social and criminal justice policies, ultimately enhancing their critical thinking skills.

This straightforward, student-friendly guide contains all the practical advice for successfully undertaking a research project, leading students through all the stages of the research process. The second edition of this no-nonsense textbook supports students in conducting their own research projects, whatever discipline they are from. Describing processes, tools and strategies in a simple, succinct way, it supports the reader carefully through the planning and design stages, to implementation...

In contrast to other disciplines, social psychology has been slow in responding to the questions posed by the issue of ethnicity. The Social Psychology of Ethnic Identity, Second Edition, demonstrates the important and diverse contribution that social psychology can make. Comprehensively updated to include the latest research on dual and multiple identities, mutual links between sense of ethnic identity and social contexts, and the development of ethnic identity in adolescence, this new editi...