This book assists CEOs of industrial manufacturing companies in addressing the six most critical questions they should consider when contemplating a servitisation strategy. These questions are:

(1) What are the potential weaknesses in my current strategy?

(2) What is servitisation and why is it important?

(3) Is servitisation the right approach for my business?

(4) Is my organisation prepared for servitisation?

(5) What resources are necessary to implement servitisation?

(6) What are the ris...

This book gives a view on start-up entrepreneurship as seen through the eyes of the entrepreneur. Henk Zeegers reveals the pitfalls which start-ups encounter, comments on the support from ecosystems and governments, explains the relevance of hospitality and heritage, and provides hands-on advice and models for surviving the valley of death and becoming a successful scale-up. Regarding governments who cut back on innovation during economic downturns, he takes and substantiates the position tha...