In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not.

In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more...

The international bestseller--now with a new preface by author John Kotter. Millions worldwide have read and embraced John Kotter's ideas on change management and leadership. From the ill-fated dot-com bubble to unprecedented M&A activity to scandal, greed, and ultimately, recession--we've learned that widespread and difficult change is no longer the exception.

It's the rule. Now with a new preface, this refreshed edition of the global bestseller Leading Change is more relevant than ever. Joh...

Organized into three categories: managing yourself, managing your team, managing your business, this book teaches the soft and hard skills that are required to succeed in the workplace. It helps you learn a diverse range of skills, from managing your time to inspiring a team and motivating customers.

Difficult Conversations takes you through the basics of: Crafting a clear message Identifying the other person's goals Developing and maintaining a positive mind-set Conducting a productive conversation

This book helps you understand what empathy is, why it's important, how to surmount the hurdles that make you less empathetic--and when too much empathy is just too much.

If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: Understand your customer's buying center Transition away from solution sales