Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines consistent action across your organisation to deliver your unique flavour. Szóstek describes this strategy as umami, which is the fifth category of taste (besides sweet, sour, salt and bitter), and gives an exceptional flavour to your food.

How do you build a powerful yet actionable strategy, and successfully implement i...

My Icon Library is an essential collection of impactful images that will empower you to embark on your own journey of visual thinking and storytelling. The collection consist of the most common, interesting, weird and wonderful concepts created during the author’s visual thinking workshops.

The concepts are grouped into categories that regularly crop up at the workshops: ‘finance’, ‘technology’, ‘innovation’, ‘agile’ and ‘sales’, as well as broader themes such as ‘team...

'How to Create Better Ideas' gives insight in the design process and how to create better ideas with examples ranging from Precious Plastic to the Sheltersuit. It is divided into two sections: the right and left brain. The first part analyses the general design process. The second part introduces six self developed methods that teach you to create more and better visual ideas relevant for all design disciplines.

It is a book for anyone who would like to learn and understand design more in-dep...

The time has come in which graphic designers are playing an important role in rendering ever more complicated information transparent and understandable for a wider audience. To stress this urgency, Renate Boere dove head first in the world of project management lingo, confidentiality statements, copyright, complicated rights contracts, the search for stakeholders and grand applications. This journey has resulted in the journalistic novel 'Beyond Design'.

This designer’s novel provides insi...

Deze editie in de bestselling Think Like a...-serie laat de wonderbaarlijke wereld van ingenieurs zien!

Deze bundel van kraakheldere inzichten laat zien waarom je nooit vliegende appels moet beloven, wat Gerrit Rietveld je kan leren over tegen de stroom ingaan, dat Donald Trump meer zegt dan je denkt, en hoe Netflix verder gaat dan bingewatchen. Dit boek is voor een ieder die verder kijkt dan zijn eigen neus lang is. Hoe lang precies, dat blijft in het midden.

'Offline Matters' is a handbook of radical strategies for today’s creative worker. The guide blows open the true state of today’s creative work where digital solutions are doctrine, overwork culture results in burnouts and ideas churn out into depressing marketing noise.

We are dreaming of offline. Not offline as a romanticised past, a punishment, quick detox or WiFi-free café. Offline is not a lifestyle, it is a space of possibility.

A wake-up call for the digital age, 'Offline Matters'...

Is there anything more entertaining, inspiring and instructive than observing art? Yes, it is watching the people interacting with this art. This book may forever change your approach to art as it urges you to always consider both the work and the response. Because ultimately artists create, but we – the audience – complete the picture.

'A Spectator is an Artist Too' is a visual essay about human behaviour around art: what happens when we are confronted with something immensely beautiful,...

Heb jij het visuele werken al omarmd? Visueel werken en tekenskills worden steeds belangrijker in onze zakelijke omgeving. Een plaatje kan echt meer zeggen dan duizend woorden en visualisatie is voor bedrijven die hun zakelijke agility willen boosten, silo’s willen afbreken en hun klantbetrokkenheid willen vergroten een cruciaal onderdeel.

Het visualiseren van denkprocessen kan je helpen om complexe problemen op te lossen. Het zorgt ervoor dat teams en medewerkers op elkaars ideeën kunnen ...

'Creative Block' is a book set out to ruffle feathers, get out of ruts and start those juices flowing. Focussing on creative process and theory, it is filled with over 100 tasks to get your head into a conceptual and creative space, encouraging experimentation and playfulness in art.

Ideal for artists, industry creatives and individuals who simply want to delve deeper into their own creativity. This book helps to improve your process and technique when approaching art, in all its forms. Intr...

Some of the most life-changing connections are made at events. But if you can't design events, how can you change your world? The answer? This handbook will change the way you think about how events change the world you live in. It shows the way to re-design your world on one sheet of paper using the #EventCanvas.This book identifies the starting point of any event and outlines steps of how events come to life. It focuses on the DNA of specific aspects of events, and provides insight into how...