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68,95
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Social Media Marketing

Theories and Applications

2021 || Paperback || Stephan Dahl || SAGE

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

67,00
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met 5% korting 63,65
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Marketing Ethics & Society

2021 || Paperback || Lynne Eagle e.a. || SAGE

Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.