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Boekengilde B.V. (2)

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Breakthrough: C&A’s Secret Formula Rediscovered

2023 || Paperback || Ansgar John Brenninkmeijer || Boekengilde B.V.

C&A was set up in Sneek in 1841 by the brothers Clemens & August Brenninkmeijer, but the real breakthrough that led to almost a century of success took place in Amsterdam 65 years later…

In 1906 Clemens’s son, Bernard Joseph, discovered a surefire way to make net profits snowball. The underlying Opportunity Cost and Contribution dollars system was kept so secret, that it was eventually forgotten. Today C&A has largely returned to the less profitable pre-1906 system of planning, pricing ...

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The Good, The Bad, and The Emoji

Mastering the Art of Review Data

2023 || Paperback || Menno Beker e.a. || Boekengilde B.V. || met inkijkexemplaar

'The Good, The Bad, and The Emoji: Mastering the Art of Review Data', delves into the fast-paced, interconnected world of online reviews. Discover the power of customer feedback as it shapes consumer behavior, builds trust, and determines product success. Navigate the complex landscape of customer feedback with a comprehensive guide to then sources, analysis, and applications of review data. A must-read for any marketer aiming to master the digital age.

Market sentiments play an essential rol...