For introductory courses in animal science. Long-standing leader for introductory animal science coursesBest-selling Scientific Farm Animal Production: An Introduction to Animal Science is the single best integrated resource combining a strong disciplinary focus with best practices in production for the major livestock and poultry industries. A detailed study of eight primary livestock industries is examined along with market forces affecting demand across the supply chain as well as related ...

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

The 3rd European Edition presents more infor...