Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious,even liberating,book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance ...

Binnen de reeks boeken uitgegeven door de TSC Academy, presenteert The Security Company (TSC) een nieuwe uitgave: 11 Manieren om naar massa's te kijken. In tegenstelling tot de vorige twee edities, geschreven door Gerard van Duykeren, is deze nieuwe editie over massa's geschreven door Hans van de Sande. Als adviseur, onderzoeker en docent is hij regelmatig betrokken bij maatregelen ter handhaving van de openbare orde, crisisbeheersing en dergelijke.

Als icoon in de wereld van de sociale psych...

CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD.An INFLUENCER leads change.

An INFLUENCER replaces bad behaviorswith powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER.

Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you hadmore influence with the people in your life. But most of us stop trying to make change happen because we believe itis too difficult, if not impossible. We ...