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The New Gold Standard / 1st edition

5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company

2008 || Hardcover || PhD Joseph Michelli || McGraw-Hill

Discover the secrets of world-class leadership!When it comes to refined service and exquisite hospitality, one name stands high above the rest: The Ritz-Carlton Hotel Company. With ceaseless attention to every luxurious detail, the company has set the bar for creating memorable customer experiences in world-class settings. Now, for the first time, the leadership secrets behind the company's extraordinary success are revealed.

The New Gold Standard takes you on an exclusive tour behind the sce...

25,95
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The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

2008 || Paperback || Peter Montoya e.a. || McGraw-Hill

The international bestseller--now updatedfor an even bigger, brand-savvy market