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The brand power manifesto
A creative roadmap for female entrepreneurs
2024 || Paperback || Abigail Baldwin e.a. || BIS Publishers BV
Are you a female entrepreneur aiming to reach your highest potential? Then this is the book you need! Authored and designed by Abigail and Chloe Baldwin—dynamic twin sisters and successful business owners—this book unveils a unique roadmap to building confidence and a strong personal brand.
Drawing from their own entrepreneurial journey, the Baldwins intertwine personal anecdotes with a practical branding framework. Emphasizing teamwork, personal growth, and strategic business development...
The Digital Marketing Handbook
create a simple strategy and grow your business online
2024 || Paperback || Alice Benham || Laurence King Publishing
From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders
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Brand Management
Co-creating Meaningful Brands
2024 || Paperback || Michael Beverland e.a. || SAGE
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
Lie like an artist
Communicate successfully by focusing on essential truths
2024 || Paperback || Rod Judkins || BIS Publishers BV