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Influencers and Creators

Business, Culture and Practice

2023 || Paperback || Robert Kozinets e.a. || SAGE

This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.

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Qualitative Consumer and Marketing Research

2022 || Paperback || Russell W. Belk e.a. || SAGE

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.