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How to Do Critical Discourse Analysis

A Multimodal Introduction

2023 || Paperback || David Machin e.a. || SAGE

Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research - and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples.

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Doing Visual Analysis

From Theory to Practice

2021 || Paperback || David Machin e.a. || SAGE

This text provides a concrete set of tools to research and analyse a wide range of visual data, showing students how to apply the right mix of methods to their own research projects and equipping them with the skills to break down and analyse contemporary visual communication.