Learn copyright essentials in order to succeed in today’s music industry.

With the free-form exchange of music files and musical ideas online, understanding copyright laws has become essential to career success in the new music marketplace. This cutting-edge, plain-language guide shows you how copyright law drives the contemporary music industry.

By looking at the law and its recent history, you will understand the new issues introduced by the digital age, as well as continuing issues of tr...

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.