Zoekfilters

Taal
Engels (9)
Uitgever
Pearson (9)

Resultaten (10)

61,03
Direct beschikbaar
+
Bestel

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (e-book)

Building, Measuring, and Managing Brand Equity

2020 || E-book via Bookshelf || Kevin Keller e.a. || Pearson

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identi...

68,66
Direct beschikbaar
+
Bestel

Exploring Strategy Text & Cases (e-book)

Text and Cases

2020 || E-book via Bookshelf || Gerry Johnson e.a. || Pearson

Understand basics and develop expertise to think and behave like a managerExploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate an...

44,68
Direct beschikbaar
+
Bestel

Logistics Management and Strategy (e-book)

Competing through the Supply Chain

2020 || E-book via Bookshelf || Alan Harrison e.a. || Pearson

This text has a clear European foundation and an international appeal. In line with the globalisation of logistics, we have included cases from other parts of the world than Europe - diverse though European logistics solutions are - including South Africa, the United States, Japan, China and Australia. Accordingly, we start in Part One with the strategic role of logistics in the supply chain. We continue by developing the marketing perspective by explaining our view of 'putting the end-cus...

62,12
Direct beschikbaar
+
Bestel

Business and Management Consulting (e-book)

Delivering an effective project

2020 || E-book via Bookshelf || Louise Wickham e.a. || Pearson

Gain consulting insights into business decision-making in today's environmentBusiness and Management Consulting, 6th Edition, by Wickham and Wilcock, first published as Management Consulting over 20 years ago to guide students through the consultancy process. This edition, renamed Business and Management Consulting, reflects the way in which the consulting world has changed over the past two decades - new digital technologies have made information more accessible and changed the way busine...

75,20
Direct beschikbaar
+
Bestel

Procurement and Supply Chain Management (e-book)

2020 || E-book via Bookshelf || Kenneth Lysons e.a. || Pearson

Develop business understanding through real-life examples and latest developments in the field Procurement and Supply Chain Management, 10th Edition, by Farrington is the most comprehensive and accessible textbook on procurement and supply chain management currently available. It is the ideal textbook for those aspiring to be leaders in the profession, and for those who are engaged in professional studies for the Chartered Institute of Procurement and Supply examinations (at both the found...

46,86
Direct beschikbaar
+
Bestel

Fundamentals of Strategy (e-book)

2020 || E-book via Bookshelf || Richard Whittington e.a. || Pearson

Understand and apply the essential concepts and techniques of strategy Fundamentals of Strategy, 5th Edition, by Whittington, Regner, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is co...

48,50
Direct beschikbaar
+
Bestel

Handboek commerciële vaardigheden / Druk 2 (e-book)

De basis voor plezier en succes in het commerciële vak

2020 || E-book via Bookshelf || Stefan Renkema || Boom || met inkijkexemplaar

In een wereld die steeds digitaler wordt, neemt het belang van menselijk contact juist toe. Deze ogenschijnlijke tegenstelling geldt ook voor het salesvak. Bij simpele producten en diensten wordt de verkoper steeds vaker vervangen door een applicatie, maar bij complexe producten en diensten is er juist meer behoefte aan de expertise van de verkoper. Tenminste, als deze waarde kan toevoegen! Bij het toevoegen van waarde zijn commerciële vaardigheden voor een verkoper onmisbaar. Aan de telefoo...

67,57
Direct beschikbaar
+
Bestel

International Business (e-book)

2020 || E-book via Bookshelf || Simon Collinson e.a. || Pearson

For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice. Explore and understand international business through practical, theory and analytical frameworks International Business, 8th Edition, by Collinson, Narula and Rugman presents data and evidence to assist you to map trends, make predictions and take on the role of decision makers in business and governments, in order to enable you to lead organizations w...

69,75
Direct beschikbaar
+
Bestel

Digital Marketing (e-book)

2020 || E-book via Bookshelf || Dave Chaffey e.a. || Pearson

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companiess...

47,95
Direct beschikbaar
+
Bestel

Innovation Management and New Product Development (e-book)

2020 || E-book via Bookshelf || Paul Trott || Pearson

Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book kee...