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196,00
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met 5% korting 186,20
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Bestel

Global Marketing and Advertising / Druk 6

2023 || Hardcover || de Mooij || SAGE

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

210,00
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met 5% korting 199,50
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Consumer Behavior and Culture

Consequences for Global Marketing and Advertising

2019 || Hardcover || de Mooij || SAGE

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people's relationships with others.