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84,00
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Marketing Communications Management

Analysis, Planning, Implementation

2014 || Paperback || Paul Copley || SAGE

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

255,00
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met 5% korting 242,25
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Marketing Communications Management: Analysis, Planning, Implementation

2022 || Hardcover || Paul Copley || SAGE

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School