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Social Marketing Casebook
2022 || Paperback || Jeff French e.a. || SAGE
Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.
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Strategic Social Marketing
For Behaviour and Social Change
2021 || Paperback || Jeff French e.a. || SAGE
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.