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The SAGE Handbook of Digital Marketing

2023 || Hardcover || Hanlon || SAGE

This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.

153,00
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maandag verzonden
met 5% korting 145,35
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The SAGE Handbook of Social Media Marketing

2023 || Hardcover || Hanlon || SAGE

This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.