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49,90
Vandaag besteld,
morgen verzonden
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Bestel

Economy of Meaningful Experiences / 5th edition

Humanising business

2021 || Paperback || Albert Boswijk e.a. || European Centre for the Experience and T

79,95
Levertijd: 5 werkdagen
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Bestel

Customer Relationship Management

2013 || Paperback || Ed Peelen e.a. || Pearson

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is al...