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The Geek Way
the innovation revolutionizing business success
2023 || Paperback || Andrew McAfee || Macmillan
With a foreword by Reid Hoffman, co-founder of LinkedIn
'A handbook for disruptors' - Eric Schmidt, former CEO of Google
We’re living in a time of amazing innovation, but we’re not paying enough attention to one of the most important of all: the innovation to the company itself. Now, bestselling author of The Second Machine Age, Andrew McAfee, explains how engineers and geeks are changing the world of business – with extraordinary results.
A new model is being pioneered by geeks; a radi...