Generatiedenken is geen wetenschap, maar wel een betrouwbaar kader voor een succesvolle marketing-, communicatie- en productstrategie. Generation Y is ondertussen de meest beschreven demografische groep ooit. Hun kinderen vormen de voorhoede van de allereerste cohorte van de 21ste eeuw.Dit boek beschrijft die groep, geboren tussen 2010 - het jaar van de lancering van iPad en Instagram - en 2025, in een wereld van enorme technologische evolutie. Kidpreneurs en kidfluencers zetten nieuwe media ...

Do you negotiate about responsibilities, strategic decisions, mergers and takeovers or your salary? Or do you negotiate with children and adolescents? Or are you involved in government negotiations? We all negotiate. Every single day. Often without even realising it. Surprisingly our negotiations continuously succeed or fail for the same reasons.How well do you negotiate? This book gives you four Keys to make your negotiations more intelligent and increase your nq®. It teaches you to bend ev...

Fashion Management

The fashion sector needs management as well

Who hasn't heard of the famous 'Antwerp Six'? They are now all established names in the world of fashion, and there is plenty of young new talent waiting in the wings. Even so, the economic context has changed in recent years: globalization and growing competition are increasingly important factors in the fashion industry. Luxury brands and major chain stores are taking over the market; digitalization and online sales are turning...