This book is a hands-on manual for crafting and conducting useful experiments in real-life settings.

Why is chocolate melting on the tongue such a decadent sensation? Why do we love crunching on bacon? Why is fizz-less soda such a disappointment to drink, and why is flat beer so unappealing to the palate? Our sense of taste produces physical and emotional reactions that cannot be explained by chemical components alone. Eating triggers our imagination, draws on our powers of recall, and activates our critical judgment, creating a unique impression in our mouths and our minds. How exactly does...

Explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers.

Jeffrey D. Sachs is one of the world's most perceptive and original analysts of global development. In this major new work he presents a compelling and practical framework for how global citizens can use a holistic way forward to address the seemingly intractable worldwide problems of persistent extreme poverty, environmental degradation, and political-economic injustice: sustainable development.

Sachs offers readers, students, activists, environmentalists, and policy makers the tools, metric...

For almost fifty years, Sources of Japanese Tradition has been the single most valuable collection of English-language readings on Japan. Unrivalled in its wide selection of source materials on history, society, politics, education, philosophy, and religion, the two-volume textbook is a crucial resource for students, scholars, and readers seeking an introduction to Japanese civilization. Originally published in a single hardcover book, Volume 2 is now available as an abridged, two-part paperb...

A selection of source readings on history, society, politics, education, philosophy, and religion in the Land of the Rising Sun. This work includes: readings on early and medieval Shinto and on the tea ceremony, readings on state Buddhism and Chinese political thought influential in Japan, and sections on women's education.