This concise and practical guide explores the use of analysing quantitative survey data using classical test theory as a method for conducting research in a business and management Masters dissertation.

Focusing on the up-and-coming method of Necessary Condition Analysis, this text offers a practical guide to successfully using NCA in a business and management dissertation or project.

A guide to understanding digital research from both a conceptual and practical perspective, helping the reader to make sense of the issues, challenges and opportunities of social science research in the digital age.

An introduction to mixed methods research, explaining the types of research questions that mixed methods are best suited to answering and guiding students through using this method successfully in their own research-based dissertation or project.

This concise and practical guide explores the use of case studies as a method for conducting research in a business and management Masters dissertation.

Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.

An easy to follow guide for Business and Management students undertaking an extended research project, covering the entire process from start to finish.

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.