What was the brilliant invention which allowed founder Gerard Adriaan to establish the name Heineken? Ever heard of a wooden horse, or a yeast-pitching egg? Why brewery employees delivered ice rods? Did you know that there is an old Dutch master in the Heineken collection? And where the initials H.P. stand for?

With its treasure trove of stories, this richly illustrated book graces the coffee or, more aptly, the beer table! Remarkable facts, colourful anecdotes, and poignant portraits sketch ...