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97,00
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Social Marketing to Protect the Environment

What Works

2011 || Paperback || McKenzie-Mohr || SAGE

Shows how social marketing can be successfully used to change environmental behaviour

131,00
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met 5% korting 124,45
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Cases in Marketing Management

2011 || Paperback || Clow || SAGE

A unique collection of 40 cases from Ivey Publishing, this casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis.

69,00
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SAGE Brief Guide to Marketing Ethics

2011 || Paperback || Publications || SAGE

The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing.