An introduction to mixed methods research, explaining the types of research questions that mixed methods are best suited to answering and guiding students through using this method successfully in their own research-based dissertation or project.

This concise and practical guide explores the use of case studies as a method for conducting research in a business and management Masters dissertation.

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

This concise and practical guide explores the use of template analysis as a method for conducting research for your business and management Masters dissertation.