Resultaten (3)
Brand Design / 7th edition (English version) (e-book)
2022 || E-book via Bookshelf || Ruud Boer || Pearson Benelux B.V.
Following the publication of the Dutch edition of this book in 2002, Brand Design has become a household name in many boardrooms and educational courses. Ruud Boer's model of Brand Design has guided over 30,000 marketers in shaping and designing brands. With the introduction of this new edition, marketing students and professionals can also benefit from a conceptual map of Brand Design in English!
This well-illustrated book is comprehensive, encompassing a diversity of practical exa...
Economics of Organizations and Markets (e-book)
2022 || E-book via Bookshelf || Sander Onderstal || Pearson Benelux B.V.
How do employees respond to incentives? Which applicant is most attractive
when several apply to fill a job vacancy? Why and how do governments intervene
in markets?
Finding the right answers to these and other questions is of great importance
for managers and policy makers who want to fully understand the economics of
organizations and markets. Organizations and markets are vital institutions in all
modern societies.
This book examines how ...
Financial Management, Global Edition
2022 || Paperback || Raymond Brooks || Pearson Benelux B.V.
For courses in financial management.
Mastering the fundamental concepts of financial operations
Using tools, making connections, and studying for success, are the three learning skills that students will gain in Financial Management: Core Concepts. An ideal resource for non-finance students, this book discusses the key elements of financial operations. The book and support materials encourage students to build their skills and test their knowledge by forging connections between ideas and appl...