Resultaten (6)
Marketing Strategy / 2nd Edition
Based on First Principles and Data Analytics
2021 || Paperback || Robert W. Palmatier e.a. || Bloomsbury Publishing
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategi...
Cases, Materials and Text on Property Law
Ius Commune Casebooks for the Common Law of Europe
2021 || Paperback || Sjef van Erp e.a. || Bloomsbury Publishing
This casebook examines the history, foundations, underlying principles and basic concepts of property law in a systematic and accessible way.
This casebook presents a deep comparative analysis of property law systems in Europe (ie the law of immovables, movables and claims), offering signposts and stepping stones for the reader wishing to explore this fascinating area. The subject matter is explained with careful attention given to its history, foundations, thought-patterns, underlying princi...
Skills for Success / 4th edition
Personal Development and Employability
2021 || Paperback || Stella Cottrell || Bloomsbury Publishing
Now in its fourth edition, this indispensable guide helps students to create their own personal development programme and build the skills and capabilities today's employers want. Step by step, it takes students from the initial stages of setting goals and defining success through to the application process for their dream job. Part 1 prompts students to think about what 'success' means to them and to think more deeply about what matters to them, what inspires them, and what will help them to...
Key Concepts in Politics and International Relations
2021 || Paperback || Andrew Heywood || Bloomsbury Publishing
This accessible guide to the major concepts in politics has now been revised and expanded to include over 60 international relations terms to take account of the increasing influence of globalization upon politics. Each concept is defined clearly and fully, and its significance for political understanding is explored.
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Business Research / 5th Edition
A Practical Guide for Students
2021 || Paperback || Jill Collis e.a. || Bloomsbury Publishing
Now in its fifth edition, Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. Accessible and clear, this much loved textbook provides the tools needed to embark on and successfully complete research projects. Its balance of practical advice, methodical approach and sound academic underpinning gives a comprehensive grounding in research methods, so that you can decide on the most appropriate way of col...
Political Ideologies : An Introduction / 7th edition
2021 || Paperback || Andrew Heywood || Bloomsbury Publishing
Offering an unparalleled, sweeping survey of the political ideologies that have shaped our world, the seventh edition of Andrew Heywood's seminal undergraduate textbook continues to lead the way in guiding students through the political creeds and doctrines that have dominated politics past and present.