This comprehensive guide hones in on marketing’s pivotal role in creating value for customers and other stakeholders. It navigates through the stages of (1) marketing analysis, (2) strategy development, (3) implementation of the marketing strategy via the marketing mix, and (4) marketing evaluation using established key performance indicators.

The book serves as a valuable resource for students, marketers, and business leaders navigating the dynamic marketing landscape, providing guidance t...

This book is about integral organizing. Organizations face major challenges in terms of innovation, customer

focus, flexibility, productivity, and finding and retaining talent. Technical innovations in and of themselves can

only address such challenges to a limited extent. Attention to culture and behaviour, in and of itself, also has its

limitations. Social innovation relates to the integral development and renewal of the organisation. Many organizations,

however, are based on persistent bur...

A sound understanding of how our built environment came about constitutes a core competence in any architectural training and professional experience. The history of urbanism on the European continent, in particular, constitutes a fundamental basis for thinking about the city today.

This textbook offers a synthetic, chronological and illustrated overview of the essential ideas, protagonists and paradigms that dominated the theory and practice of urbanism on the European continent from Antiq...

I was an “ordinary” housewife, tending our home and newborn son. My husband, David, was a dentist in the Air Force, learning to salute. Our son lightened our lives, watching him take his fi rst steps, seeing him grow. Fast-forward ten years: a house of our own, fi ve children and two dogs. I felt my world shrinking even as it seemed to be expanding. I “ran away from home” to see what else was out there. Fair housing and civil rights movements were born…and I began to hatch.

THIS BOO...

Swine can be infected with different mycoplasmas. Some of them are important pathogens, causing significant health and welfare issues in pigs and major losses to the swine industry worldwide. Other mycoplasmas are not pathogenic for swine and can be considered commensals. The present book provides up-to-date scientific, clinical and practical information of the most important pathogenic mycoplasmas in swine. Most emphasis has been placed on Mycoplasma hyopneumoniae, as this is economically th...

busy brain already has a lot on its mind and doesn’t find it easy to add any more. With an overloaded

mind it’s hard to think straight or pay attention. You find yourself getting tired and angry easily, which

stops you explaining clearly what you want to say. As a result working or playing together becomes

more difficult. Some minds are naturally like this and fill up quickly. This book refers to them as “easily

overloaded minds”.

The book is intended, and especially written for child...

As a therapist, you can create an overview and new insights for your clients with the metholology of An Extra Language. It is also a powerful tool to give direction to your questions during the therapy process.

An Extra Language focuses on visualizing the internal and external reality of the client. By working with Duplo figures, the client’s problem is depicted and the inner dialogue is made visible and stimulated. This gives the client a better overview and makes it easier to give direct...

The new ‘sense of urgency’ in the business world of the 21st century demands an operational approach to strategic problems. This handbook deals systematically and in a practical way with key strategic marketing themes, which will allow the reader to contribute to an efficient strategic marketing policy. Knowledge and competencies are no longer enough to make the difference in today’s markets. Incisive and innovative thinking is the only way to secure sustainable advantage in the face of...

Entrepreneurship is an intriguing but complex domain. This textbook provides all the basics for anyone interested in setting up a business. It deals with the domains of intellectual property, market assessment and strategy, financial planning, financing and valuation.

You will find answers to questions such as: How can an entrepreneur test the feasibility of an innovative idea? Where can an entrepreneur find funding? How can an entrepreneur protect a developed technology or product?

As entrep...