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Experiential Marketing
Integrated Theory & Strategic Application
2022 || Paperback || Rose Leahy e.a. || SAGE
An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.
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Experiential Marketing
Integrated Theory & Strategic Application
2022 || Hardcover || Rose Leahy e.a. || SAGE
An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.