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210,00
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Marketing Research
2023 || Hardcover || Benzo || SAGE
Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
69,00
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Marketing Research: Planning, Process, Practice
2023 || Paperback || Benzo || SAGE
Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.